Smart tips to help you format and write a cover letter
Struggling to write a cover letter that will catch an employer's attention? We've got tips to help you show your best self—and a sample you can use to get started.
There's nothing scary about writing a cover letter.
You've found the perfect job, hit the "apply" button, and started the process with your engines revved and ready. But wait! Slam the brakes! They want a cover letter. Oh no.
Don't let this request derail you. Here's everything you need to know to write a letter that truly sells your skills. Plus, scroll down to see a sample cover letter you can use to craft your own.
What is a cover letter?
A cover letter is a one-page document that, along with your resume, is sent with your job application. A cover letter is your chance to tell a potential employer why you’re the perfect person for the position and how your skills and expertise can add value to the company. The letter should be professional but personable, and serve as a sort of introduction.
Do I need to send a cover letter?
A lot of job seekers today wonder if a cover letter is still appropriate to send with your resume—and the answer is yes! Even if an employer doesn’t ask for a cover letter, it couldn’t hurt to send one. In fact, it’s can help you get someone's attention in a different way, and it can be a great way to display your enthusiasm for the job and company.
What are the basic elements of a cover letter?
- Greeting: Address your cover letter to the proper person.
- Opening: Write a personable, inviting opening paragraph that notes how your skills are a perfect fit to the job and displays your enthusiasm.
- Hook: Highlight your past achievements as they relate to the job you're applying for.
- Skills: Emphasize additional relevant skills, such as computer languages or certifications.
- Close: Briefly recap your strengths as a candidate, and include your contact information.
Cover letter tips
1. Parrot the keywords: Just like with your resume, your cover letters should be customized for each job you apply to. Start by reviewing the job description. In it, you will find important keywords that let you know what kind of employee the company is hoping to find. Use these same keywords throughout your cover letter.
2. Adapt for the company: Each version of your cover letter should talk about how your skills will benefit the particular company that you want to work for. You want to target the company’s needs—not your own. Demonstrate how you could help them achieve their goals. Remember: You're selling yourself in a resume and a cover letter, but the employer has to want to buy.
3. Show you "get" them: Your cover letter should demonstrate that you have done some research into what the organization's pain points are. Presenting yourself as a solution to a hiring manager’s problem can help your cover letter take the right tone. If you’re applying to an administrative position, be sure to mention your time-management skills; if you’re an IT professional, include your expertise in improving efficiency. Always ask yourself: How can I help this company?
4. Proofread. Don’t assume spell check will catch every mistake (it won’t). Slowly review your cover letter to make sure everything reads properly. Have someone else read your cover letter for backup.
Need even more confidence before you start your cover letter? Below are some additional cover letter tips you could reference—or keep scrolling for a cover letter sample:
Cover letter mistakes you should avoid: From overusing “I” to being too vague, there are a bunch of pitfalls that can trip you up. Don’t let them!
Cover letter format and advice tips: Learn how to set up your cover letter and what each section should include.
Cover letter tips for new grads: You might lack real-world work experience, but your cover letter can be chock-full of activities that demonstrate your potential to succeed.
Cover letter tips for technology professionals: The ease of applying to online jobs has led many IT professionals to skip sending a cover letter, but that’s a mistake.
Cover letter tips for finance professionals: If you’re searching for a finance job or want to be prepared just in case, you will need a dynamic cover letter to grab the hiring managers’ attention.
Tips for better email cover letters: If you're emailing a resume, your cover letter will deliver the first impression. These eight tips will help you craft a better email cover letter.
Cover letter sample
Check out the sample cover letter below (or download the template as a Word doc) to get some inspiration to craft your own. And we've also got you covered if you're looking for a cover letter in a specific industry.
Once you've finished your cover letter, consider joining Monster—you can upload and store up to five cover letters and resumes, so that you can apply for jobs on our site in a snap!
Ms. Rhonda West
Customer Service Manager
123 Corporate Blvd.
Sometown, CO 50802
Re: Customer Service Representative Opening (Ref. ID: CS300-Denver)
Dear Ms. West:
I was excited to see your opening for a customer service rep, and I hope to be invited for an interview.
My background includes serving as a customer service associate within both call-center and retail environments. Most recently, I worked on the customer service desk for Discount-Mart, where my responsibilities included handling customer merchandise returns, issuing refunds/store credits, flagging damaged merchandise for shipment back to vendors and providing back-up cashiering during busy periods.
Previously, I worked within two high-volume customer-support call centers for a major telecommunications carrier and a satellite television services provider. In these positions, I demonstrated the ability to resolve a variety of issues and complaints (such as billing disputes, service interruptions or cutoffs, repair technician delays/no-shows and equipment malfunctions). I consistently met my call-volume goals, handling an average of 56 to 60 calls per day.
In addition to this experience, I gained considerable customer service skills during my part-time employment as a waitress and restaurant hostess while in high school.
I also bring to the table strong computer proficiencies in MS Word, MS Excel and CRM database applications and a year of college (business major). Please see the accompanying resume for details of my experience and education.
I am confident that I can offer you the customer service, communication and problem-solving skills you are seeking. Feel free to call me at 555-555-5555 (home) or 555-555-5500 (cell) to arrange an interview. Thank you for your time—I look forward to learning more about this opportunity!
“Thanks for helping me customize my resume,” my friend said cheerily. “Now I just have to find the cover letter I used for my last job application and spruce it up a little.”
“Nooooooo!” I said. “There’s no point in taking all that time to tailor your resume to each application if you’re going to use a fill-in-the-blank cover letter.”
We ended up sitting together for another 30 minutes and coming up with a new one that highlighted what a great fit she was—not just for the role, but for the company. And while a half hour is a time investment, it’s absolutely worth it if it gets you the job. (Which my friend did.)
Wondering how to customize your own cover letter? Check out the cover letter template below.
In Your Salutation
Most job seekers already know this, but just in case: You should always address your cover letter to a specific person. It shows you’re willing to do your research. Plus, seeing “Dear John Doe” will impress the person reading it (even if he or she is not John Doe) much more than “To whom it may concern” will.
If the job posting doesn’t include a name, look up the company’s hiring manager. No luck? Search for the person in charge of the department to which you’re applying. If you’re still striking out, try these advanced techniques.
In Your Opening Paragraph
The first section of your cover letter is the perfect opportunity to tell the hiring manager you understand what makes this organization and job special. I like to start with:
I am excited to apply for [job title].
Then I launch into my explanation.
I am excited to apply for the Sales Analyst position. TravelClick has become a leader in the hospitality industry by always focusing on its clients—whether they’re huge global brands or local hotels. Your commitment to customer satisfaction is something I’ve always strived for in my own career. I’d love to bring this dedication, along with my relevant skills and experience, to your award-winning company.
If you’re having trouble with this section, look through the company’s site, social media profiles, employee LinkedIn accounts, and so on to focus in on the key reasons you want this job and would be good at it. Sure, we all need a salary, but you should be able to explain why you’re enthusiastic about this opportunity in particular. (Oh, and make sure you’re describing how you can help the company, rather than how the company can help you!)
For even more ideas, check out these 31 cover letter examples of attention-grabbing intros.
In Your Body Paragraphs
Your next two paragraphs should describe your most relevant previous roles, the skills you’ve learned and experiences you’ve gotten from them, and how you’d apply those skills and insight to this position. I know, that sounds a little scary, so let’s break it down.
The first line is super simple:
During [time period], I worked as [job title] for [company name].
In your next couple sentences, talk about the specific responsibilities you had in that role that are the closest to the responsibilities you’d have in this job.
As [job title], I was responsible for [Task 1, Task 2, and Task 3].
In this role, I worked on several projects, including [Project 1, Project 2, and Project 3].
Now, it’s important not to regurgitate your resume here; rather, you want to take the most relevant experiences from your resume, expand on them, and describe why they’re so applicable for the job.
It’s even more important to bring it home in your last one or two lines by discussing how you’d use what you learned from those experiences in this position.
Here’s the whole thing:
For the past three years, I’ve been working as a technical product manager for Blue Duck, where I’ve developed more than 30 high-level features that incorporated client requests, user needs, and design and product team capabilities with deadline and budget demands. Balancing so many needs was often challenging, and I learned how to find the solution that satisfied the maximum number of stakeholders. As your product manager, I’d apply this knowledge to ensure we delivered innovative solutions that worked for our customers and their users while staying on-time and within budget.
Choosing Your Examples
Wondering how you know which jobs and qualifications to highlight?
Your current or most recent position should usually be in your cover letter (unless it was for a very short time period, or it’s not at all similar to the one you’re applying for). To find your second example, go back to the job description and highlight the three things they’re asking for that seem most important—as in, you couldn’t get hired if you didn’t have them. Maybe that’s familiarity with a niche field, or great writing abilities, or leadership talent.
Whatever three things you highlight, make sure they’re reflected in your cover letter. Choose the job experience where you utilized those traits. And if you don’t have the exact skill they’re looking for, use the closest example you have.
In Your Closing
Most people use their closing paragraph to essentially say, “Thanks for reading, looking forward to hearing back.” But that’s a waste of valuable real estate! Just like the rest of your cover letter, your closing should be personalized.
First, if you want to proactively answer a potential concern, here’s a good place to do it. Let’s say you’re currently living in Atlanta, but you want to work in Portland. End with one sentence explaining that you’re moving, such as “I am relocating to Portland in May and look forward to working in the city.” This line shows your reader you fully read the job description, and that location (or relocation) won’t be an issue.
Perhaps you’re not quite qualified for the position. You should never say, “I know I’m not as qualified as other candidates, but…” However, you can say, “My background in [industry or profession], combined with my passion for your company and this role, would make me uniquely qualified to tackle [specific responsibility].” Ending on a strong note and highlighting why your unexpected experience is actually an asset will put the hiring manager’s mind at ease. (More on that here.)
Alternatively, you can use your closing to reinforce your strong interest in the job.
For example, you could write:
Again, TravelClick’s focus on customer service has made a huge impression on me. I would be thrilled to work at an organization where every employee—from an intern to the CEO—cares so much about the people they help.
Thank you for your time,
There’s no arguing that it takes longer to compose a custom cover letter for each application than just changing out the company names in a canned one. But if you care about getting the job (and I hope you do, since you’re taking the time to apply for it), personalizing each one is the way to go.